Welcome to my blog. I may write copy here that I would not present elsewhere. This blog allows me to comment while reporting for clients which can include subscription-only platforms. I use it to take a sideways look at running stories, and all views presented here are my own.

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Wednesday, 30 November 2011

Forbes India; The world's Most Powerful People

This special issue loudly proclaims on the front, along with a raised fist; "Exclusive" "Decoding Sonia" which is a great title given by the editors for an article I wrote for them in a couple of days and which is now available in the magazine on Indian news stands and online.

I was beautifully briefed down the phone from Mumbai by Executive Editor Charles Assisi and the Editor for Special Features and Social Media, Peter Griffin before I started writing - I really relish the human touch with editors as a rule, to listen to what questions they want answered - then I do my best to meet the brief. I enjoyed talking to Charles and Peter who were patient, sensitive and gentle during our brainstorming session.

This edition is packed with power players, not just Sonia, and makes for very interesting reading. Economists like Larry Summers have been asked to list out their own choices separately, giving their reasons. Forbes is a great brand and Forbes India seems to have a good editorial team in place. Editor Indrajit Gupta handled the final copy and gave some excellent suggestions. The intake people were all kind and efficient too. I like the way I was given a chance to review the final text after a rewrite before it went to print. That doesn't always happen and demonstrates a high level of respect for writers.

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