Sunday, 25 May 2014
After Chris landed back in the US, he hotfooted to an interview with me to tell me more.
The title of the session he participated in was called "The Place of Social Media in Journalism" and more information is at the http://g-globalmediasummit.org/index.php?id=2&lang=en website.
The First International Summit of Journalism was held within the framework of the VII Astana Economic Forum with a main goal of creating an information platform to further enhance collaboration between global journalism and media, the economic sector and latest technological achievements.
The event included media workers, bloggers, experts, academics, veteran journalists, international media companies.
The summit was organized by the government of Kazakhstan, G-Global Communication Platform, the Eurasian Economic Club of Scientists Association, and the Success K Media Agency.
Chris told me,
"This was an exciting opportunity to be a part of this first International Summit of Journalism because it was a chance to showcase how media can begin to establish a definitive, factual quantitative data about social media impact."
"Social Media Benchmarking will continue to become a critical data point for businesses in many sectors including media, banking, retail, industrial, and even among non-profits and non-governmental agencies."
"It is important for every organization to not only disseminate and seek to advance their messages through social media, but to measure the effectiveness of these tools so they can be more successful and begin to find ways of articulating their return on investment."
"Kosovich Media Group has been working diligently at refining the technical processes to quantify measurable outcomes with social media. I think what really differentiates what we do is with the contextualization of the quantitative data with actual unique business processes as it relates to social media and communication plans of our clients."
"It is one thing to have a mountain of quantitative data about one's own social media, but quite another to turn that data into solid communication and business process interventions that helps the organization to become stronger overall."
"It was an honor to be a part of the First International Journalism Summit at the VII Astana Economic Forum. I have a lot of respect for the vision the organizers, the government of Kazakhstan, G-Global Communication Platform, the Eurasian Economic Club of Scientists Association, and the Success K Media Agency have had with their implementation of the Summit and the Astana Economic Forum overall."
Chris's talk had the snappy title "Social Media Benchmarking, Journalism, and Media Distribution: Assessing and Adapting Behaviors Among Content Consumers and Producers."
Posted by Rani Singh at 20:23